I was out skiing with friends when I realized ski lingo sounds like a lunch order — pizza turns, french fry form, you name it. So I built a brand around it.

SkiFood features a growing crew of original characters — Turnz the Turkey, Fred the Fry, Cheesy Charley, and Mashed Max — and apparel designed for skiers and ski families of all ages and abilities.

100% independent. 100% original. Built by a ski mom who finally put ski food on a hoodie.